Chai band – Page 2 – 7th Level Music

Top 40 albums of 2016-2020: #’s 40 – 36

I realized that I’ve been running and writing 7th Level Music for five years now, and that the five-year anniversary coincided with the end of the last decade. So, in the spirit of “Everyone loves lists!”, I’ve decided to rank my top 40 albums of the last five years. I went with 40 records after I averaged the number of albums I reviewed from 2016 to 2020 and then chopped that number approximately in half.

This wasn’t an easy task (although my #1 album was quickly determined). The list went through four revisions before I felt it was “right.” Lists like this are always subjective, and there are always good, if not great, albums that don’t make the cut. There were also bands like King Gizzard and the Lizard Wizard, Oh Sees, WALL, and Here Lies Man that had multiple excellent albums within the five-year span that I wanted to highlight, but I opted to choose one from each (another difficult task) in order to get more artists onto the list.

Shall we begin?

#40: CHAI – Pink (2018)

Japanese pop punk? Yes, please. These four ladies have made some of the most fun music of the last five years. They’ve also created their own sense of fashion by trashing fashion standards and love donuts and dancing. There’s nothing to not like. Lead single “N.E.O.” was like a shot in the arm of pure dance-punk adrenaline.

#39: Caroline Rose – Superstar (2020)

Superstar is Caroline Rose’s best album yet and one that covers everything from doing things your own way to the weird world of fame that found her after she released the excellent Loner album. Rose tackles these subjects with her witty lyrics, funky grooves, and lovely voice, starting off the record with a track called “Nothing’s Impossible” and carrying that positivity through the whole record.

#38: The New Pornographers – Whiteout Conditions (2017)

For the record, The New Pornographers saw everything we experienced in the political landscape for the last four years coming as soon as the 2016 election ended. Whiteout Conditions was A.C. Newman and company’s response to the results. He and the rest of the band knew then what was coming, creating songs like the title track (about the rise of white people embracing fear more than ever and dreading what that would cause down the road) and “This Is the World of the Theatre.” It certainly was, wasn’t it?

#37: Mdou Moctar – Ilana (The Creator) (2019)

Simply a beautiful record of Tuareg music that was all about positivity, embracing light, and searching for and finding peace through love and compassion. Moctar is a phenomenal guitarist, creating stunning riffs and power, and cool dude all around. When I saw him live, he was selling Tuareg jewelry at his merch table to support a school he was building back in Algeria.

#36: L’Epee – Diabolique (2019)

This psychedelic supergroup’s debut album is a stunner and seemed to come out of nowhere. It sounds like it was unearthed from a time capsule buried in a small French coastal town in 1966 and combines the powers of Anton Newcombe, The Limiñanas, and Emmanuelle Seigner. It’s one of those records that can instantly put you into a trance or change the mood of an entire nightclub, let alone a room.

There’s plenty more to come. Stay tuned.

Keep your mind open.

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CHAI release cover of Mariya Takeuchi’s “Plastic Love.”

Today, Japanese quartet CHAI are excited to share the official video for “Plastic Love,” their cover of Mariya Takeuchi’s 1984 city pop standard, which recently saw a resurgence of its own in 2018. “Plastic Love” stars the group as “tour guides” of their beloved Tokyo, taking you through the city’s many districts in this exuberant visual. CHAI says: “THIS IS TOKYO! Everyone has their own perception of Tokyo, but many, at times, would say it can be sort of gloomy, sort of dark. With our version of ‘Plastic Love,’ we wanted to show you what Tokyo looks like from our point of view. From Asakusa, to crepes in Harajuku, to the skyrise buildings and Tokyo Tower, to long night-time drives in Shibuya…we welcome you to our version of Tokyo! You also notice how we’re all wearing white? That’s because we are going to disrupt the gloomy Tokyo! We are the brightness amongst the darkness and we’ve come to illuminate! Just like Mariya Takeuchi did with this song in the 80’s, we’ve come to do this again with our version today!”

WATCH CHAI’S VIDEO FOR “PLASTIC LOVE”

STREAM “PLASTIC LOVE”

CHAI’s interpretation of the international cult hit is from their double A-side single, “Donuts Mind If I Do”/”Plastic Love,” out now on Sub Pop. “Donuts Mind If I Do”/“Plastic Love” double A-side single is available as a limited edition 7,” which is available to purchase now from Bandcamp (on orange or turquoise colored vinyl), and Sub Pop Mega Mart (on lime green vinyl). All three options while supplies last. The “Donuts Mind If I Do”/“Plastic Love” 7” single will be available worldwide (excl. Japan and Asia) with an estimated ship date in late November.

CHAI is a revolutionary four-piece, made up of miracle twins Mana and Kana, and the impeccable rhythm section of Yuuki and Yuna. Combining their powerhouse musical prowess with “pinkish punk” sensibilities, CHAI has managed to create a huge splash in the music scene in their homeland, Japan, and abroad. Now ready to build on their infectious sound and musical accolades, CHAI is gearing up with their new label to release even more new music into the world.
WATCH THE VIDEO FOR “DONUTS MIND IF I DO”

PURCHASE “DONUTS MIND IF I DO”/“PLASTIC LOVE” 7”

CHAI Online:
http://chai-band.com/
https://twitter.com/CHAIofficialJPN
https://www.instagram.com/chaiofficialjpn/
https://www.facebook.com/CHAIofficialJPN/

Keep your mind open.

[Don’t forget to subscribe before you split.]

[Thanks to Jacob at Pitch Perfect PR.]

CHAI sign to Sub Pop and release a song praising donuts. What’s not to like?

Watch CHAI’s Video for “Donuts Mind If I Do”
Japanese quartet CHAI are thrilled to announce their signing to Sub Pop. In celebration, they announce a new digital single and official video for “Donuts Mind If I Do” which is available digitally today.

“Donuts Mind If I Do” is lush with layered vocals and dreamy, laidback instrumentation. The track is mellow until the twins’ voices join together and its synth swells as they proclaim “Keep going on!” CHAI says: “When you’re feeling vigorous, when you’re feeling sick, You like what you like! No changing that! Even if what I like is as simple as a donut <3. It’s this type of song!”

The accompanying video, directed by Hideto Hotta, shows CHAI sitting on a grassy hill, enjoying colorful donuts. Later, they appear as older versions of themselves. “In order for various concepts of society, societal structures to have been built up and exist today, there had to be changes to those concepts, to those structures in every era to continue to lead to the next society…with that said, in this music video we explore the CHAI you know today, and then CHAI as elderly women,” explains Hotta. “On an all-white table cloth, eating donuts, sits CHAI. They can even sip on the tea in the teapot if they’d like! Ultimately time passes, and the elderly CHAI is still there, enjoying their last supper in the middle of the meadow, white-table cloth and all eating their donuts. CHAI changes physically, but one thing that does stand still is them living in their truth. If finding true happiness is one of the goals the human race is constantly in search of, then conveying this in this visual, spreading what happiness means to CHAI, to me, is something I feel is important in us living in our truths.”

The song is from CHAI’s forthcoming “Donuts Mind If I Do” b/w “Plastic Love” double A-side single. The second track, “Plastic Love,” will be available on all DSPs from Sub Pop on November 6th. Both songs will also be released together as a limited edition 7”, which is available to pre-order now from Bandcamp (on either orange or turquoise colored vinyl), and Sub Pop Mega Mart (on lime green vinyl). All three options will be available while supplies last. The “Donuts Mind If I Do” b/w “Plastic Love” 7” single will be available worldwide (excl. Japan and Asia) with an estimated ship date in late November.

CHAI is a revolutionary four-piece, made up of miracle twins Mana and Kana, and the impeccable rhythm section of Yuuki and Yuna. Combining their powerhouse musical prowess with “pinkish punk” sensibilities, CHAI has managed to create a huge splash in the music scene in their homeland, Japan, and abroad. Now ready to build on their infectious sound and musical accolades, CHAI is gearing up with their new label to release even more new music into the world.

Pre-order “Donuts Mind If I Do” b/w “Plastic Love”

Keep your mind open.

[I don’t mind if you subscribe.]

[Thanks to Jacob at Pitch Perfect PR.]

CHAI urge us to look past the exterior with a great new single – “No More Cake.”

Today, the Japanese quartet and champions of NEO-Kawaii CHAI are proud to present their newest single and video, “NO MORE CAKE.” As with many of their other songs, the fun veneer is always a bit of a red herring for a deeper, more self-reflective message. The song is “a sarcastic poke about wearing make-up,” says singer MANA. “We feel like that you should wear make-up that you feel suits you. Wearing make-up shouldn’t be based on the orders of someone else.”

The video representation is explained, in part, by bassist & lyricist YUUKI. “Doing your make-up to look like another person is the same as applying cake to your face.” “We wanted the theme for this music video to be ‘make-up meets art,’” adds guitarist KANA. “That’s why at times we had our faces looking like cake and then expressed as art.”
WATCH “NO MORE CAKE” VIDEO
https://youtu.be/ZeiOihSnYCw

CHAI’s most recent album, PUNK was met with resounding praise, being named Best New Music by Pitchfork and receiving glowing reviews from NPR Music, Stereogum, Exclaim, and more. Following its release, the band brought their “undeniable pop energy” (NPR Music) stateside to SXSW. There, the band played several showcases to much fanfare, their vivacious sets deemed one to see by Paste, Stereogum, NPR Music, Austin Monthly, Austin American-Statesman, plus others.

PRAISE FOR CHAI AND PUNK

“PUNK leans hard into CHAI’s gift for spiky, wiry aggression, but the group never abandons its sense of playfulness and light” – NPR Music

“terrifically over the top.” – Pitchfork, Best New Music

“Their songs shapeshift, ping-ponging from one idea to the next with dizzying speed, leaving you no choice but to hang on for dear life and go along for the ride.”
– Stereogum, Album Of The Week

“they’re determined to redefine your idea of ‘kawaii,’ and, in the process, there’s no way you won’t become addicted.” – Nylon

“Punk is a huge step forward for CHAI, and easily one of the best albums of the year.”
– Exclaim!

“Packed with gum-snapping cheerleader attitude and space disco grooves, it’s a potent distillation of serotonin that offers countless surprises across its thirty-minute runtime.” – The FADER

“Bursting with fun, expanded musicianship, and boundless energy, this is one sophomore record that couldn’t exist more in the now.” – The 405

CHAI Online:
http://chai-band.com/
https://twitter.com/CHAIofficialJPN
https://www.instagram.com/chaiofficialjpn/

[Keep your mind open.]

[A subscription from you would be sweet.]

[Thanks to Pitch Perfect PR!]

Review: CHAI – Punk

Creating their own niche and their own definition of “cute,” Japan’s CHAI are making great music to go with their aesthetic of “Everyone is adorable / beautiful / great in their own way, no matter what society and Madison Avenue may tell you.”

Their newest album, Punk, is a fun mix of post-punk, electro, J-pop, and other things that are difficult to define. Opener “Choose Go!” encourages all of us to embrace our inner power (and that phat bass line). “Get power fresh feeling!” they chant on “Great Job” – a salute to the power of housework and simultaneously a slap in the face to its drudgery. “I’m Me” sums up CHAI‘s philosophy as they sing, “Everybody’s wonderful.” amid bright synths and and lovely pop hooks.

“Wintime” is another lovely pop tune and “This Is CHAI” combines what sounds like anime music themes with Devo-like drumming and fuzzed vocals to produce one of your new favorite rave tracks. “Fashionista” is their rocking push-back against fashion culture and the burdens it puts on many of us who fall into its trap. It’s one of my favorite singles of the year. “Family Member” is another tune that lifts your spirits immediately upon hearing it. The handclaps encourage you to move along with them and the “wave your hands in the air” nature of it is unavoidable.

The cymbals on “Curly Adventure” seem to come at you from every direction, but never to the point where they overwhelm you or the song. “Feel the Beat” is good for both lazy bike rides and a spin bike workout, your choice. The build-up of its bright synths and lifting vocals is a pretty combination. “Future” starts off with Gary Numan-like beats and synths and CHAI singing about following dreams for a brighter future.

It’s a good goal for all of us. Following dreams, even ones we had as children, can be enriching. Enriching the self increases our ability to enrich others. In this day and age, there’s not much more punk than that.

Keep your mind open.

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