Chai band – 7th Level Music

Review: CHAI – self-titled

I don’t know what’s happening on the cover of CHAI‘s self-titled album, but it looks like they’re having a blast. My guess is that it’s them portraying their fans as they cheer on themselves at a rock show. CHAI are all about self-expression and being true to who you are, so why shouldn’t they love themselves? Isn’t that a goal we all want to achieve?

I’ve been a fan of CHAI since their debut album, and they only further cement my love for them by putting out a song called “MATCHA” (one of my favorite drinks) to start their newest record. It has the slip and slide of an R&B slow jam as they sing about drinking tea and taking time to enjoy it. “From 1992” has a delightful beat that probably inspires synchronized handclaps and dancing by their audience.

“PARA PARA” (a song about a popular dance in Japan) is a perfect mellow jam for summer pool parties or rollerblading along a beach. “I’m ready to rejoice,” they sing on “GAME” – a peppy dance track with synth-bass that sounds like it was pulled from a 16-bit video game. “We the Female!” is a bumpy, bouncy reminder to ladies everywhere that they rule the world. “Don’t try to be somebody,” they say. Again, stay true to yourself. “We the female. Just love us and listen.”

Yuna‘s drums on “NEO KAWAII, K?” could be dropped into any post-punk album or hip hop record. The song is the band’s philosophy of being cute and worthy of love in your own way, not according to others’ expectations or images of what “cute” is. The blippy, bloopy synths of “I Can’t Organizeeee” reflect the song’s title and the band’s (really, any band’s) hectic schedule. Likewise, “Driving22” is a fun song about something all bands experience – the frequent drudgery of getting from gig to gig without going mad from the boredom of all…that…driving.

Mana‘s synths on “LIKE, I NEED” start off in synthwave land and then move into synth-pop territory without missing a beat. “KARAOKE” closes the album with the band singing about how much fun it is to get goofy with your friends at a karaoke bar.

CHAI’s love of Japanese culture and being modern Japanese women is a running theme throughout the record, thus the self-titling of the album. It’s an album about them, but to which anyone in any country, or any sex or sexual identity, can relate.

Keep your mind open.

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[Thanks to Jacob at Pitch Perfect PR.]

CHAI proclaim “We the Female” on their (of course) catchy new single.

CHAI — the beloved Japanese quartet composed of identical twins MANA (vocals/keys) and KANA (guitar), drummer YUNA, and bassist/lyricist YUUKI — are “professional purveyor[s] of whimsy” (The New York Times). Today, the four-piece unveils their first new single/video of 2023, “We The Female!” Following CHAI’s acclaimed 2021 album, WINK, which “exudes a newfound sense of serenity, even as they remain committed to exuberant self-love” (Pitchfork), “We The Female!” continues expanding CHAI’s canon of anthemic dance jams. The accompanying video, directed by Cezan Iseda, is a charming collage of 80s television homages.

Of “We The Female,” YUUKI adds: “We are human and were born as female, but we have both female and male aspects in each of our souls, each with our own sense of balance. We can’t just label ourselves into clear-cut, simple categories anymore! I’m not anyone else but just ‘me,’ and you are no one else but just ‘you.’ This song celebrates that with a roar! Yooooooooo!!”

WATCH CHAI’s “WE THE FEMALE!” VIDEO

WINK followed CHAI’s beloved 2017 debut PINK, and their superb 2019 sophomore effort, PUNK. Surrounding WINK’s release, CHAI was profiled in V Magazine, The New York Times, NPR and more; it was named one of the year’s best releases by Under The Radar and Paste, who hailed: “CHAI make every moment feel like a treat.”

“We The Female!” is a small taste of what CHAI has in store for the year.

Keep your mind open.

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[Thanks to Jacob at Pitch Perfect PR.]

CHAI release new single, “Whole,” and new tour dates.

Today, CHAI present a new single, “WHOLE,” released via Sub Pop. In addition, “WHOLE” is confirmed as the theme song for Japan’s public broadcaster NHK’s new romantic-comedy-drama series, Koi-senu Futari. Tapping their San Diego-based Wink Together collaborator, Scoobert Doobert, to produce, “WHOLE” is a nostalgic and romantic J-POP track, charged with harmonies and melodies that draw influences from 90’s Japanese TV drama songs. The lyrics, inspired by Koi-senu Futari’s storyline featuring an aromantic/asexual couple, touch on the theme of universal and unconditional love. “WHOLE” speaks on the desire to accept one another’s differences, to love one another as a “whole,” and the wish to “turn this anger into something beautiful”—a message that reverts back to CHAI’s philosophy as artists.

Yuuki, who penned the lyrics, says the song: “Sometimes, no one empathizes with you. But is that really a bad thing? I don’t want to make my thing, or someone else’s thing, something to be ashamed of. Because our ‘differences’ may not be our enemies. I wish we could love each other’s little differences and little similarities entirely– that’s the hope behind this song.”

Listen to “WHOLE”

Next month, CHAI will begin their WINK TOGETHER tour before embarking on a string of sold-out dates supporting Mitski. Full tour dates are below.

CHAI TOUR DATES
Fri. Feb. 4 – Chicago, IL @ Lincoln Hall
Sat. Feb. 5 – Milwaukee, WI @ Cactus Club
Sun. Feb. 6 – Minneapolis, MN @ 7th Street Entry
Wed. Feb. 9 – Toronto, ON @ Lee’s Palace
Fri. Feb. 11 – Cambridge, MA @ The Sinclair
Sat. Feb. 12 – Philadelphia, PA @ The Foundry
Sun. Feb. 13 – Washington, DC @ Union Stage
Tue. Feb. 15 – Brooklyn NY @ Elsewhere
Thu. Feb. 17 – Asheville, NC @ The Orange Peel * – SOLD OUT
Fri. Feb. 18 – Raleigh, NC @ The Ritz * – SOLD OUT
Sat. Feb. 19 – Atlanta, GA @ The Eastern * – SOLD OUT
Mon. Feb. 21 – Birmingham, AL @ Iron City * – SOLD OUT
Tue. Feb. 22 – New Orleans, LA @ Civic Theatre * – SOLD OUT
Thu. Feb. 24 – Houston, TX @ White Oak Music Hall (Outside Lawn) * – SOLD OUT
Fri. Feb. 25 – Dallas, TX @ The Bomb Factory * – SOLD OUT
Sat. Feb. 26 – Austin, TX @ Austin City Limits Live at the Moody Theater * – SOLD OUT
Mon. Feb. 28 – Phoenix, AZ @ The Van Buren * – SOLD OUT
Wed. March 2 – Los Angeles, CA @ Shrine Expo Hall * – SOLD OUT
Thu. March 3 – Los Angeles, CA @ Shrine Expo Hall * – SOLD OUT
Fri. March 4 – Oakland, CA @ Fox Theater * – SOLD OUT
Sat. March 5 – Oakland, CA @ Fox Theater * – SOLD OUT
Mon. March 7 – Portland, OR @ Arlene Schnitzer Concert Hall * – SOLD OUT
Wed. March 9 – Seattle, WA @ Moore Theatre * – SOLD OUT
Thu. March 10 – Seattle, WA @ Moore Theatre * – SOLD OUT
Sat. March 12 – Seattle, WA @ The Crocodile
Sun. March 13 – Portland, OR @ Doug Fir Lounge
Tue. March 15 – San Francisco, CA @ Bimbo’s 365 Club
Thu. March 17 – Los Angeles, CA @ Teragram Ballroom
*= supporting Mitski

CHAI Online:
https://chai-band.com/en/
http://pitchperfectpr.com/chai/
https://twitter.com/CHAIofficialJPN
https://www.instagram.com/chaiofficialjpn/
https://www.facebook.com/CHAIofficialJPN/

Keep your mind open.

[I’ll feel whole if you subscribe.]

[Thanks to Jim at Pitch Perfect PR.]

CHAI to release “Wink Together” remix EP ahead of a massive tour.

This year, CHAI made their Sub Pop debut with WINK, securing their position as “a professional purveyor of whimsy” (The New York Times). Today, the band announces their forthcoming WINK TOGETHER EP, a reimagination of songs from their beloved record, and reveals “END” (Confidence Man Remix). For WINK TOGETHER, CHAI tapped their favorite artists from around the world for what they call their “most powerful album yet.” Collaborators include Korea’s Beenzino, Japan’s ZAZEN BOYS and STUTS, as well as Australia’s Confidence Man. “CHAI and ConMan are a match made in party heaven,” Confidence Man explains. “When we heard their track ‘END,’ we just knew we had to put our hands all over it. Make the girls the 90’s hip hop stars they truly are. And if we do say so ourselves, it’s truly turned into the collab of our dreams.”

LISTEN TO “END (CONFIDENCE MAN REMIX)”

Today’s remix is a small taste of what CHAI have in store with WINK TOGETHER, as well as what they will bring to their 2022 North American tour of the same name. The WINK TOGETHER tour will see CHAI bookending their run of dates supporting Mitski, including stops in Chicago, Brooklyn, and Los Angeles.

WINK TOGETHER Tracklist 1. END (Confidence Man Remix) 2. ACTION (with ZAZEN BOYS) 3. Miracle (Scoobert Doobert Remix) 4. PING PONG! (Busy P Remix) 5. Nobody Knows We Are Fun (STUTS Remix) 6. Donuts Mind If I Do (with Beenzino)

CHAI Online:
https://chai-band.com/en/
http://pitchperfectpr.com/chai/
https://twitter.com/CHAIofficialJPN
https://www.instagram.com/chaiofficialjpn/
https://www.facebook.com/CHAIofficialJPN/

Keep your mind open.

[Let’s get together in your e-mail inbox by subscribing.]

[Thanks to Jacob at Pitch Perfect PR.]

CHAI announce North American tour…which is already sold out in most locations.

Earlier this year, CHAI released WINK, their Sub Pop debut that “maintain[s] the unwavering commitment to self-love and community that makes their music so endearing” (Pitchfork). This embracement of community is often found in their electric live shows, and today, CHAI announce their WINK TOGETHER NORTH AMERICA TOUR, plus a sold-out west coast run supporting Mitski. For a preview of what to expect at one of CHAI’s fun, aesthetic driven shows, watch the tour trailer below.
WATCH CHAI’S TOUR TRAILER

WATCH/LISTEN/SHARE:
PURCHASE WINK
“DONUTS MIND IF I DO” VIDEO
“PLASTIC LOVE” VIDEO
“IN PINK” VIDEO
“ACTION” VIDEO
“NOBODY KNOWS WE’RE FUN” VIDEO
“MAYBE CHOCOLATE CHIPS” (FEAT. RIC WILSON) VIDEO
“miniskirt” VIDEO

CHAI TOUR DATES (NEW HEADLINE DATES)
Fri. Feb. 4 – Chicago, IL @ Lincoln Hall
Sat. Feb. 5 – Milwaukee, WI @ Cactus Club
Sun. Feb. 6 – Minneapolis, MN @ 7th Street Entry
Wed. Feb. 9 – Toronto, ON @ Lee’s Palace
Fri. Feb. 11 – Cambridge, MA @ The Sinclair
Sat. Feb. 12 – Philadelphia, PA @ The Foundry
Sun. Feb. 13 – Washington, DC @ Union Stage
Tue. Feb. 15 – Brooklyn NY @ Elsewhere
Thu. Feb. 17 – Asheville, NC @ The Orange Peel * – SOLD OUT
Fri. Feb. 18 – Raleigh, NC @ The Ritz * – SOLD OUT
Sat. Feb. 19 – Atlanta, GA @ The Eastern * – SOLD OUT
Mon. Feb. 21 – Birmingham, AL @ Iron City * – SOLD OUT
Tue. Feb. 22 – New Orleans, LA @ Civic Theatre * – SOLD OUT
Thu. Feb. 24 – Houston, TX @ White Oak Music Hall (Outside Lawn) * – SOLD OUT
Fri. Feb. 25 – Dallas, TX @ The Bomb Factory * – SOLD OUT
Sat. Feb. 26 – Austin, TX @ Austin City Limits Live at the Moody Theater * – SOLD OUT
Mon. Feb. 28 – Phoenix, AZ @ The Van Buren * – SOLD OUT
Wed. March 2 – Los Angeles, CA @ Shrine Expo Hall * – SOLD OUT
Thu. March 3 – Los Angeles, CA @ Shrine Expo Hall * – SOLD OUT
Fri. March 4 – Oakland, CA @ Fox Theater * – SOLD OUT
Sat. March 5 – Oakland, CA @ Fox Theater * – SOLD OUT
Mon. March 7 – Portland, OR @ Arlene Schnitzer Concert Hall * – SOLD OUT
Wed. March 9 – Seattle, WA @ Moore Theatre * – SOLD OUT
Thu. March 10 – Seattle, WA @ Moore Theatre * – SOLD OUT
Sat. March 12 – Seattle, WA @ The Crocodile
Sun. March 13 – Portland, OR @ Doug Fir Lounge
Tue. March 15 – San Francisco, CA @ Bimbo’s 365 Club
Thu. March 17 – Los Angeles, CA @ Teragram Ballroom
*= supporting Mitski

Keep your mind open.

[Why not subscribe before you split?]

[Thanks to Jacob at Pitch Perfect PR.]

Review: CHAI – Wink

It’s entirely possible that CHAI has been having more fun than anyone else in rock, Japan, or even the world for the last few years. Each of their albums, Punk, Pink, and now Wink, is pop-punk / electro perfection and all of them are brimming with positivity.

Wink continues the trend and starts a new one for the band – collaborations. Ric Wilson, YMCK, and Mndsgn all appear on the album to join the fun. The first track, “Donuts Mind If I Do” is a song about aging gracefully and eating donuts. What’s not to like (especially with that Earth, Wind & Fire-like groove)? “Maybe Chocolate Chips” (featuring Mr. Wilson, whom they met at Chicago’s Pitchfork Music Festival) posits the theory that a birthmark on your body might be a tasty treat.

“It’s okay. Everything is okay.”, CHAI sings on “ACTION” – a sharp dance track inspired by the Black Lives Matter movement that lets us know that we can change dour circumstances by, if nothing else, getting up and deciding to do something. The electro-bass slides into near-goth industrial territory for a great effect. Speaking of dancing, just keep at it during “END” – a bouncy, dance-punk cut with the band yelling “Shut up!” at their doubters and haters and throwing in rap verses because they damn well can.

“PING PONG” (with YMCK), with its video game sounds and aerobic workout beats, is one of the best dance tracks of 2021 and is a song about playing ping pong after spending a day at a spa. The world needs more songs like this, not to mention a day at the spa. I beg to differ with “Nobody Knows We Are Fun,” a song in which CHAI claims no one realizes they’re cool and worth inviting to the party, because (as I mentioned earlier) CHAI are having more fun than 90% of the planet.

“It’s Vitamin C” has a bit of a slow-jam groove to it as “It’s good for you, it’s good for me, it’s good for the body,” they sing, and I have a feeling that their lyrics about orange juice are a metaphor for…ahem, something else. “IN PINK” (with Mndsgn) blends electro-pop with P-funk. The lazy beat of “KARAAGE” is hypnotic and, let’s face it, sexy.

“Miracle” has some thick bass to go along with its booty-shaking beats and sunshine lyrics. “Wish Upon a Star” is another R&B-like jam with soft organ tones and subdued beats. The closer, “Salty,” is about fond memories – sometimes rediscovered through food (one of CHAI’s favorite subjects).

Wink is a bit stripped-down compared to CHAI’s first two records, but is no less fun than them. As always, CHAI deliver uplifting music when we need it most.

Keep your mind open.

[Why not subscribe while you’re here?]

[Thanks to Jacob at Pitch Perfect PR.]

CHAI get bouncy on “Ping Pong” – one of the best singles of the year so far.

Japanese quartet CHAI present a new single/video, “PING PONG!,” from their forthcoming album, WINK, out May 21st on Sub Pop. The track is a laser beam ode to a social activity that CHAI love but cannot currently partake in. In Japan, CHAI would often play ping pong after visits to the public hot springs, called onsen. “PING PONG!” also features YMCK, who brought a gaming feel to the production, which CHAI wanted to match.“

CHAI elaborate: “We’re channeling our inner playful selves, challenging ourselves to fun, and bringing you that nostalgic-feel with this song! There’s just something about old video games that’s super cute, a little tacky, yet at the same time fancy. Something that you think is “old-school” but at the same time super refreshing. YMCK collaborated with us on this and created the ultimate 8bit World of CHAI!”

“The theme for PING PONG is exactly as is, ‘ping pong.’ In Japanese culture, there’s this routine where Hot Springs or ‘onsen’ and playing PING PONG go hand in hand.
When the four of us hit the hot springs, we always wear a Yukata (unlined Summer kimono), drink a cup of milk, and go right into some PING PONG! It’s very Japanese, something we don’t think exists overseas and that’s exactly what we want to share! You can hear it in the lyrics and you can feel it in the music video!”

YMCK adds: “It was our first time creating something from start to finish remotely but everything turned out amazing with each member’s character shining through!
Don’t miss this ever-so free and forever dancing world of CHAI! “
WATCH CHAI’S VIDEO FOR “PING PONG!”

CHAI is MANA (lead vocals and keys) and KANA (guitar), drummer YUNA, and bassist-lyricist YUUKI. Following the release of 2019’s PUNK, CHAI’s adventures took them around the world, playing their high-energy and buoyant shows. They took quarantine as an opportunity to shake up their process and bring their music somewhere thrillingly new. Rather than having maximalist recordings like in the past, CHAI instead focused on crafting the slightly-subtler and more introspective kinds of songs they enjoy listening to at home—where, for the first time, they recorded all of the music. WINK is also the first CHAI album to feature contributions from outside producers (Mndsgn, YMCK) as well as Ric Wilson. They draw R&B and hip-hop into their mix (Mac Miller, the Internet, and Brockhampton were on their minds) of dance-punk and pop-rock, all while remaining undeniably CHAI.
WATCH THE “NOBODY KNOWS WE’RE FUN” VIDEO

WATCH THE “MAYBE CHOCOLATE CHIPS” (FEAT. RIC WILSON) VIDEO

WATCH THE “ACTION” VIDEO

WATCH THE “DONUTS MIND IF I DO” VIDEO

WATCH THE “PLASTIC LOVE” VIDEO

PRE-ORDER WINK

Keep your mind open.

[Bounce on over to the subscription box while you’re here.]

[Thanks to Jacob at Pitch Perfect PR.]

CHAI claims “Nobody Knows We Are Fun.” I don’t believe them.

Japanese quartet CHAI reveal a new single/video, “Nobody Knows We Are Fun,” from their forthcoming album, WINK, out May 21st on Sub Pop. It’s the third single off of the album released thus far, following “Maybe Chocolate Chips” (Feat. Ric Wilson) and “ACTION.” CHAI are known for their fun, vibrant music videos, and “Nobody Knows We Are Fun” is no exception.

Directed by Hideto Hotta, the video is cinematic and polished, showing the band adorned in colorful outfits and settings. The track was inspired by an at-home activity: YUUKI was watching 2019’s Booksmart when she had the idea for the song. (The movie’s whip smart protagonists decide to attend a party before high school graduation after realizing, “Nobody knows we’re fun!”) “I thought, ‘We, CHAI, can really relate to that scene,” YUUKI said of the song, which the band describe as “a mix of screaming our annoyances—why don’t you guys notice us!—while trying to be cute and sexy.”

Let’s check in with CHAI and see what they have to say about the song:

“It’s like ‘Nobody Knows We Are Fun,’ right?!”
“Seriously! Not cool!”
“Perhaps they underestimate us? ♡”
“Or maybe they are like ‘don’t be a show off!’”
“Say what you want! What matters is that despite always being ourselves and never changing, we are still the most FUN!”
“Totally!! ♡♡”
“It’s that type of song! Take a listen and loosen up♡”

WATCH CHAI’S VIDEO FOR “NOBODY KNOWS WE’RE FUN”

CHAI is MANA (lead vocals and keys) and KANA (guitar), drummer YUNA, and bassist-lyricist YUUKI. Following the release of 2019’s PUNK, CHAI’s adventures took them around the world, playing their high-energy and buoyant shows. Like all musicians, CHAI spent 2020 forced to rethink the fabric of their work and lives. They took this as an opportunity to shake up their process and bring their music somewhere thrillingly new. Rather than having maximalist recordings like in the past, CHAI instead focused on crafting the slightly-subtler and more introspective kinds of songs they enjoy listening to at home—where, for the first time, they recorded all of the music. They draw R&B and hip-hop into their mix (Mac Miller, the Internet, and Brockhampton were on their minds) of dance-punk and pop-rock, all while remaining undeniably CHAI.

WINK is also the first CHAI album to feature contributions from outside producers (Mndsgn, YMCK) as well as Ric Wilson. This impulse towards connection with others is in WINK’s title, too. After the “i” of PINK and the “u” of PUNK—which represented the band’s act of introducing themselves, and then of centering their audiences—they have come full circle with the “we” of WINK. In that act of opening themselves up, CHAI grew into their best work: “This album showed us, we’re ready to do more.”
WATCH CHAI’S VIDEO FOR “MAYBE CHOCOLATE CHIPS” (FEAT. RIC WILSON)

WATCH THE “ACTION” VIDEO

WATCH THE “DONUTS MIND IF I DO” VIDEO

WATCH THE “PLASTIC LOVE” VIDEO

PRE-ORDER WINK

Keep your mind open.

[Subscribing is fun.]

[Thanks to Jim at Pitch Perfect PR.]

CHAI team up with Ric Wilson for “Maybe Chocolate Chips.”

CHAI photo by Yoshio Nakaiso, Ric Wilson photo by Jackie Lee Young

Japanese quartet CHAI present a new single/video, “Maybe Chocolate Chips” (Feat. Ric Wilson), from their forthcoming album, WINK, due May 21st on Sub Pop. CHAI’s past albums have been filled with playful references, in the lyrics, to food, and WINK’s intimate single “Maybe Chocolate Chips” offers an evolution of this motif. Bassist/lyricist YUUKI wanted to write a self-love song about her moles: “Things that we want to hold on to, things that we wished went away. A lot of things happen as we age and with that for me, is new moles! But I love them! My moles are like the chocolate chips on a cookie, the more you have, the happier you become! and before you know it, you’re an original♡”

Chicago rapper Ric Wilson, who they initially connected with at the 2019 Pitchfork Music Festival, brings smooth vocals over a laidback beat and whirring, dreamy synth. A community activist and artist based on the Southside of Chicago, he got his start with the legendary Young Chicago Authors, the Chicago-based storytelling and poetry organization which helped launch the likes of Noname, Saba, Jamila Woods, Chance The Rapper, Vic Mensa, Mick Jenkins, and many others. He’s also featured in the accompanying video, directed by Callum Scott-Dyson, which is made of fun collages and video clips in classic CHAI style. Ric added: “Super in love with this new song with CHAI, a song about loving yourself & understanding your beautiful no matter what oppressive societal norms are telling you is beautiful. I hope folks can wake up and jam this while they make their coffee, or enjoy just sitting outside an open field. This year we’ve all spent a little more time with ourselves, let’s find the beauty in it.”

CHAI elaborates on the video: “This music video is the perfect visual for ‘Maybe Chocolate Chips.’ It was our first time working with Callum and the result (animation, etc.) was something we’d never tried before! Callum actually reached out to us for this but we loved how his work featured grotesque but cute components and tons of fantasy so our vision for this was in line. ♡⭐️^o^♡ Your mole is actually a Chocolate Chip! But you knew that already right?!♡⭐️♡”

WATCH CHAI’S VIDEO FOR “MAYBE CHOCOLATE CHIPS” (FEAT. RIC WILSON)

CHAI is made up of identical twins MANA (lead vocals and keys) and KANA (guitar), drummer YUNA, and bassist-lyricist YUUKI. Following the release of 2019’s PUNK, CHAI’s adventures took them around the world, playing their high-energy and buoyant shows at music festivals like Primavera Sound and Pitchfork Music Festival, and touring with indie-rock mainstays like Whitney and Mac DeMarco. Like all musicians, CHAI spent 2020 forced to rethink the fabric of their work and lives. But CHAI took this as an opportunity to shake up their process and bring their music somewhere thrillingly new. Having previously used their maximalist recordings to capture the exuberance of their live shows, CHAI instead focused on crafting the slightly-subtler and more introspective kinds of songs they enjoy listening to at home—where, for the first time, they recorded all of the music. They draw R&B and hip-hop into their mix (Mac Miller, the Internet, and Brockhampton were on their minds) of dance-punk and pop-rock, all while remaining undeniably CHAI. While the band leaned into a more personal sound, WINK is also the first CHAI album to feature contributions from outside producers (Mndsgn, YMCK) as well as Ric Wilson. This impulse towards connection with others is in WINK’s title, too. After the “i” of PINK and the “u” of PUNK—which represented the band’s act of introducing themselves, and then of centering their audiences—they have come full circle with the “we” of WINK. It signals CHAI’s relationship with the outside world, an embrace of profound togetherness. Through music, as CHAI said, “we are all coming together.” In that act of opening themselves up, CHAI grew into their best work: “This album showed us, we’re ready to do more.”
WATCH THE “ACTION” VIDEO

WATCH THE “PLASTIC LOVE” VIDEO

WATCH THE “DONUTS MIND IF I DO” VIDEO

PRE-ORDER WINK

Keep your mind open.

[Maybe you should subscribe.]

[Thanks to Jacob at Pitch Perfect PR.]

CHAI call us to “Action” on first single from upcoming album – “WINK.”

Japanese quartet CHAI are thrilled to announce their new album, WINK, out May 21st on Sub Pop. Ahead of its release, they present lead single/video “ACTION.” Their third full-length and first for Sub Pop, WINK contains CHAI’s mellowest and most minimal music, and also their most affecting and exciting songwriting by far. WINK is a fitting title then: a subtle but bold gesture. A wink is an unselfconscious act of conviction, or as CHAI puts it: “A person who winks is a person with a pure heart, who lives with flexibility, who does what they want. A person who winks is a person who is free.” YUUKI noted that “With this album, we’re winking at you. We’re living freely and we hope that when you listen, you can wink and live freely, too.”

CHAI is made up of identical twins MANA (lead vocals and keys) and KANA(guitar), drummer YUNA, and bassist-lyricist YUUKI. Following the release of 2019’s PUNK, CHAI’s adventures took them around the world, playing their high-energy and buoyant shows at music festivals like Primavera Sound and Pitchfork Music Festival, and touring with indie-rock mainstays like Whitney and Mac DeMarco. Like all musicians, CHAI spent 2020 forced to rethink the fabric of their work and lives. But CHAI took this as an opportunity to shake up their process and bring their music somewhere thrillingly new. Having previously used their maximalist recordings to capture the exuberance of their live shows, with the audiences’ reactions in mind, CHAI instead focused on crafting the slightly-subtler and more introspective kinds of songs they enjoy listening to at home—where, for the first time, they recorded all of the music. Amidst the global shutdown, CHAI worked on Garageband and traded their song ideas—which they had more time than ever to consider—over Zoom and phone calls, turning their limitations into a strength.

While the band leaned into a more personal sound, WINK is also the first CHAI album to feature contributions from outside producers (Mndsgn, YMCK) as well as a feature from Chicago rapper-singer Ric Wilson. CHAI draw R&B and hip-hop into their mix (Mac Miller, the Internet, and Brockhampton were on their minds) of dance-punk and pop-rock, all while remaining undeniably CHAI. Whether in relation to this newfound sense of openness or their at-home ways of composing, the theme of WINK is to challenge yourself.

Lead single “ACTION” was a response to watching the Black Lives Matter protests unfold across America and the world in June of 2020 while the band was in Japan.
“Seeing how the world came together during the protests really moved me,” said YUUKI. “I wanted to dedicate that song to the year of action.” The band further elaborates: “The world as we know it has changed, but even with that, it’s still a world where nothing really changes. Wouldn’t it be wonderful if there more ACTION rooted in happiness? Be the change that you want to see!…I’m going to be the pioneer in seeing the world I want to see, meeting the people I want to meet! We start off by expressing the fun in ACTION with this music video♡ Why don’t you join us?! It’s that type of song♡.”

WATCH CHAI’S VIDEO FOR “ACTION”

CHAI came to see WINK—with its home-y feel—as a collection where each song is like a new friend, something comforting to rely on and reach out to, as the album was for them throughout 2020. This impulse towards connection is in WINK’s title, too. After the “i” of PINK and the “u” of PUNK—which represented the band’s act of introducing themselves, and then of centering their audiences—they have come full circle with the “we” of WINK. It signals CHAI’s relationship with the outside world, an embrace of profound togetherness. Through music, as CHAI said, “we are all coming together.” In that act of opening themselves up, CHAI grew into their best work: “This album showed us, we’re ready to do more.”
WATCH THE “DONUTS MIND IF I DO” VIDEOWATCH THE “PLASTIC LOVE” VIDEO

PRE-ORDER WINK

WINK TRACKLIST
1.Donuts Mind If I Do
2. Maybe Chocolate Chips (feat. Ric Wilson)
3. ACTION
4. END
5. PING PONG! (feat. YMCK)
6. Nobody Knows We Are Fun
7. It’s Vitamin C
8. IN PINK (feat. Mndsgn)
9. KARAAGE
10. Miracle
11. Wish Upon a Star
12. Salty

Keep your mind open.

[Why not subscribe while you’re here?]

[Thanks to Jim at Pitch Perfect PR.]