Today, the Japanese quartet and champions of NEO-Kawaii CHAI are proud to present their newest single and video, “NO MORE CAKE.” As with many of their other songs, the fun veneer is always a bit of a red herring for a deeper, more self-reflective message. The song is “a sarcastic poke about wearing make-up,” says singer MANA. “We feel like that you should wear make-up that you feel suits you. Wearing make-up shouldn’t be based on the orders of someone else.”
The video representation is explained, in part, by bassist & lyricist YUUKI. “Doing your make-up to look like another person is the same as applying cake to your face.” “We wanted the theme for this music video to be ‘make-up meets art,’” adds guitarist KANA. “That’s why at times we had our faces looking like cake and then expressed as art.”
WATCH “NO MORE CAKE” VIDEO
https://youtu.be/ZeiOihSnYCw
CHAI’s most recent album, PUNK was met with resounding praise, being named Best New Music by Pitchfork and receiving glowing reviews from NPR Music, Stereogum, Exclaim, and more. Following its release, the band brought their “undeniable pop energy” (NPR Music) stateside to SXSW. There, the band played several showcases to much fanfare, their vivacious sets deemed one to see by Paste, Stereogum, NPR Music, Austin Monthly, Austin American-Statesman, plus others.
PRAISE FOR CHAI AND PUNK
“PUNK leans hard into CHAI’s gift for spiky, wiry aggression, but the group never abandons its sense of playfulness and light” – NPR Music
“terrifically over the top.” – Pitchfork, Best New Music
“Their songs shapeshift, ping-ponging from one idea to the next with dizzying speed, leaving you no choice but to hang on for dear life and go along for the ride.”
– Stereogum, Album Of The Week
“they’re determined to redefine your idea of ‘kawaii,’ and, in the process, there’s no way you won’t become addicted.” – Nylon
“Punk is a huge step forward for CHAI, and easily one of the best albums of the year.”
– Exclaim!
“Packed with gum-snapping cheerleader attitude and space disco grooves, it’s a potent distillation of serotonin that offers countless surprises across its thirty-minute runtime.” – The FADER
“Bursting with fun, expanded musicianship, and boundless energy, this is one sophomore record that couldn’t exist more in the now.” – The 405
CHAI Online:
http://chai-band.com/
https://twitter.com/CHAIofficialJPN
https://www.instagram.com/chaiofficialjpn/
[Keep your mind open.]
[A subscription from you would be sweet.]
[Thanks to Pitch Perfect PR!]