Japanese quartet CHAI present a new single/video, “PING PONG!,” from their forthcoming album, WINK, out May 21st on Sub Pop. The track is a laser beam ode to a social activity that CHAI love but cannot currently partake in. In Japan, CHAI would often play ping pong after visits to the public hot springs, called onsen. “PING PONG!” also features YMCK, who brought a gaming feel to the production, which CHAI wanted to match.“
CHAI elaborate: “We’re channeling our inner playful selves, challenging ourselves to fun, and bringing you that nostalgic-feel with this song! There’s just something about old video games that’s super cute, a little tacky, yet at the same time fancy. Something that you think is “old-school” but at the same time super refreshing. YMCK collaborated with us on this and created the ultimate 8bit World of CHAI!”
“The theme for PING PONG is exactly as is, ‘ping pong.’ In Japanese culture, there’s this routine where Hot Springs or ‘onsen’ and playing PING PONG go hand in hand.
When the four of us hit the hot springs, we always wear a Yukata (unlined Summer kimono), drink a cup of milk, and go right into some PING PONG! It’s very Japanese, something we don’t think exists overseas and that’s exactly what we want to share! You can hear it in the lyrics and you can feel it in the music video!”
YMCK adds: “It was our first time creating something from start to finish remotely but everything turned out amazing with each member’s character shining through!
Don’t miss this ever-so free and forever dancing world of CHAI! “
WATCH CHAI’S VIDEO FOR “PING PONG!”
CHAI is MANA (lead vocals and keys) and KANA (guitar), drummer YUNA, and bassist-lyricist YUUKI. Following the release of 2019’s PUNK, CHAI’s adventures took them around the world, playing their high-energy and buoyant shows. They took quarantine as an opportunity to shake up their process and bring their music somewhere thrillingly new. Rather than having maximalist recordings like in the past, CHAI instead focused on crafting the slightly-subtler and more introspective kinds of songs they enjoy listening to at home—where, for the first time, they recorded all of the music. WINK is also the first CHAI album to feature contributions from outside producers (Mndsgn, YMCK) as well as Ric Wilson. They draw R&B and hip-hop into their mix (Mac Miller, the Internet, and Brockhampton were on their minds) of dance-punk and pop-rock, all while remaining undeniably CHAI.
WATCH THE “NOBODY KNOWS WE’RE FUN” VIDEO
WATCH THE “MAYBE CHOCOLATE CHIPS” (FEAT. RIC WILSON) VIDEO
WATCH THE “ACTION” VIDEO
WATCH THE “DONUTS MIND IF I DO” VIDEO
WATCH THE “PLASTIC LOVE” VIDEO
PRE-ORDER WINK
Keep your mind open.
[Bounce on over to the subscription box while you’re here.]
[Thanks to Jacob at Pitch Perfect PR.]