CHAI — the beloved Japanese quartet composed of identical twins MANA (vocals/keys) and KANA (guitar), drummer YUNA, and bassist/lyricist YUUKI — are “professional purveyor[s] of whimsy” (The New York Times). Today, the four-piece unveils their first new single/video of 2023, “We The Female!” Following CHAI’s acclaimed 2021 album, WINK, which “exudes a newfound sense of serenity, even as they remain committed to exuberant self-love” (Pitchfork), “We The Female!” continues expanding CHAI’s canon of anthemic dance jams. The accompanying video, directed by Cezan Iseda, is a charming collage of 80s television homages.
Of “We The Female,” YUUKI adds: “We are human and were born as female, but we have both female and male aspects in each of our souls, each with our own sense of balance. We can’t just label ourselves into clear-cut, simple categories anymore! I’m not anyone else but just ‘me,’ and you are no one else but just ‘you.’ This song celebrates that with a roar! Yooooooooo!!”
WATCH CHAI’s “WE THE FEMALE!” VIDEO
WINK followed CHAI’s beloved 2017 debut PINK, and their superb 2019 sophomore effort, PUNK. Surrounding WINK’s release, CHAI was profiled in V Magazine, The New York Times, NPR and more; it was named one of the year’s best releases by Under The Radar and Paste, who hailed: “CHAI make every moment feel like a treat.”
“We The Female!” is a small taste of what CHAI has in store for the year.
Keep your mind open.
[Don’t forget to subscribe while you’re here.]
[Thanks to Jacob at Pitch Perfect PR.]