In June, Hubert Lenoir returned to announce his second album, with a track called “SECRET” that featured drums from Mac DeMarco and contributions from Kirin J Callinan, and arrived alongside a feature on the exciting Quebecois artist in The FADER. Today, Lenoir is sharing a second preview from the album in the form of the single “DIMANCHE SOIR,” which involves Future producer High Klassified, and coincides with the formal announce of the album’s September 15th release date and a new change to its title, which is now PICTURA DE IPSE : Musique directe.
WATCH: the video for Hubert Lenoir’s “DIMANCHE SOIR” video on YouTube
“Coming from a conservative background and going to school in the countryside of Quebec, a lot of my parents’ friends or partners thought I was this weirdo queer artsy no good loser and once I achieved success with my art in the last 2-3 years the whole vibe started to change,” says Lenoir of the track. “I remember being so confused by it. The song talks about social pressure coming from your family circle and materialism. How weirdly your social status and wealth can switch the opinion people have on you.”
Keep your mind open.
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[Thanks to Tom at Hive Mind PR.]