If you’re like me, you also had no idea that Lou Reed, before he helped found The Velvet Underground and become one of the most influential musicians and songwriters of his time, was a songwriter, singer, and guitarist for Pickwick Records – a long-closed label that produced sound-alike recordings of artists who resembled popular bands of the day. Reed wrote everything from surf music to soul ballads, and thankfully the Lou Reed Archive has collected a lot of these rare tracks on Why Don’t You Smile Now: Lou Reed at Pickwick Records 1964-65.
There’s a lot of fun and interesting stuff on this collection. It starts off with Lou in a band called The Primitives performing “The Ostrich,” a fuzzy record describing yet another dance craze, and returning again with the band later on the wonderfully wacky “Sneaky Pete.” You can instantly hear the seeds of the loud, wild edges of The Velvet Underground in this track. On “Cycle Annie” by The Beachnuts, Reed is singing hot rod rock and putting down fast-paced guitar strumming while doing it. Later, on “Sad, Lonely Orphan” and the “Okay, we get it.” “I’ve Got a Tiger in My Tank,” he hands the mic to someone else and concentrates on hammering out riffs.
Reed contributes soul jams “I’m Gonna Fight” and “Soul City” for The Hi-Lifes, slick ballads (“Oh No Don’t Do It,” “Love Can Make You Cry,” and “What About Me”) for Ronnie Dickerson, and sings lead again for The Roughnecks on “You’re Driving Me Insane,” which sounds like it could be a modern track from The Schizophonics.
The J Brothers‘ “Ya Running, But I’ll Getcha” has a bit of bluegrass flair to it, and Beverly Ann‘s “We Got Trouble” is a straight-up hippie rock track that was probably an attempt by Pickwick to create their own version of Cher.
The compilation’s title track comes from The All Night Workers and blends soul-rock with psych-drone. Jeannie Larimore‘s “Johnny Won’t Sure No More” is a bit sugary, but the drum beat behind it is the early sound of the kind of beats Reed would ask Moe Tucker to play later. Robertha Williams comes next with powerful soul numbers “Tell Momma Not to Cry” and “Maybe Tomorrow” that make you wonder why she didn’t become better known.
Terry Philips‘ “Flowers for the Lady” and “This Rose” sound like a lot of other 1960s crooners’ songs, but that’s what Pickwick wanted. Your head might explode when you hear Reed singing lead on The Surfsiders‘ goofy “Surfin'” (Dig that wacky saxophone!) and their cover of “Little Deuce Coupe.”
This is a fascinating look and listen back at a part of Reed’s career that’s unknown to many, and the seeds of his later work are all here.
Keep your mind open.
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[Thanks to Sam at Pitch Perfect PR.]