Today, pioneering electronic musician and producer Prefuse 73 aka Guillermo Scott Herren releases the new single, “The End Of Air,” from his new album, New Strategies for Modern Crime Vol. 1, out March 22nd on Lex Records. One of the darkest yet cohesive releases of his career, New Strategies for Modern Crime Vol.1 was inspired by Herren’s experiences of living in New York. He reflects: “I’ve lived in NYC since the 90s but I think during the post-COVID era, most ‘media’ has become obsessed with crime statistics and inflated ‘fear’ over basic human needs. I wanted to channel this surreal landscape – where crime has become a strange form of entertainment and journalistic distraction into sound.”
“I always have a movie or some random visuals playing on mute behind me in the studio,” reveals Herren of his creative process. “It could be horror from any era or just an old Fellini film; they tend to be playing on a loop. I will turn around from the mixing board and just stare at the images to get inspired.”
Talking with the excitement of someone working on their first ever album, the re-energized veteran (once described by Pitchfork as an artist who possessed “a range of emotional grappling usually foreign to instrumental hip-hop”) adds: “It means that when you do finally hear my music, it’s hopefully created in a way that prompts you to see a whole scene play out in your head.”
This cinematic method of creating an enticing gumbo of lost soundtracks, jazz, primitive electronic production and hip hop is especially prevalent on his bold new album, New Strategies For Modern Crime Vol. 1, which sounds like the score for a surreal Robert Siodmak noir set in the year 3000
Whether pairing up MF DOOM and Aesop Rock to have a lo-fi rap existential crisis; bluntly bending an innocent Linda Perhacs psych-folk song about swirling raindrops, so it sounds more like a lost alien signal filtering in from a techno rave on another galaxy; or using the sounds of kids banging their rulers and pencils on a school table to create DIY euphoria and an innovative mimicry of Doug E. Fresh-level beatboxing, Herren (who has also operated creatively under aliases including Delarosa, Asora, and Piano Overlord) has been a consistent innovator. Having collaborated with a diverse array of artists, including MF DOOM, Ghostface Killah, GZA, El-P, Sam Prekop, Helado Negro, and more, his work reflects a constant evolution, with each album offering a new perspective on the intersection of electronic and hip-hop music.
Whether New Strategies for Modern Crime Vol. 1 paints a vivid, Philip K. Dick-esque movie in your mind or not, it’s clear the artist known as Prefuse 73 is continuing to push forward artistically.
Watch Prefuse 73’s “A Lord Without Jewels” Video
Pre-order New Strategies for Modern Crime Vol. 1
Keep your mind open.
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[Thanks to Patrick at Pitch Perfect PR.]