WATCH “CHOOSE GO!” https://youtu.be/YoCOh2r6ML0
LISTEN TO “FASHIONISTA” https://bit.ly/2sPcNKG
WATCH “GREAT JOB!” https://youtu.be/5Odk94mxeHU
Japanese four-piece CHAI shares a new single, “CHOOSE GO!,” off of their sophomore album, PUNK, due March 15th via Burger Records, and an accompanying video. Following rebellious single, “Fashionista,” and previously released “GREAT JOB,” “CHOOSE GO!” is an upbeat anthem to be free to choose whatever it is you want to do, however you want to do it. Directed by previous collaborators – Japan-based creative collective Team Mikansei (“Boyz Seco Man”) – the video features vibrant set designs, coordinated costumes, synchronized dance moves, and an eccentric twist on sports.
“Cheerleaders, who are usually known for cheering for athletes on the sideline, now become the actual athletes and are shown as baseball players! It’s the evolution of what is already in existence like sports or cheerleaders to then what would be considered non-existent or fantasy like cheerleaders turned into baseball players and barbies tossed instead of footballs by football players, which makes this music video so cool! CHOOSE GO! CHOOSE FREEDOM!”
PUNK follows their debut album, PINK. If PINK was a plastic, hyper-bright introduction, then PUNK is a deeper, more impactful graduation. It’s the movement from vivid orange to radiating red.
CHAI will bring their energetic live shows to North America in support of PUNK. All tour dates are below.
CHAI TOUR DATES Wed. Mar. 13 – Sat.. Mar. 16 – Austin, TX @ SXSW Mon. Mar. 18 – Washington, DC @ Union Stage Tue. Mar. 19 – Brooklyn, NY @ Market Hotel Wed. Mar. 20 – Toronto, ON @ The Velvet Underground Fri. Mar. 22 – Sat. Mar. 23 – Boise, ID @ Treefort Music Festival Mon. Mar. 25 – Los Angeles, CA @ The Moroccan Lounge Wed. Mar. 27 – San Francisco, CA @ Rickshaw Stop Fri. Mar. 29 – Seattle, WA @ The Vera Project Sat. Mar. 30 – Portland, OR @ Holocene PRAISE FOR CHAI
“‘Fashionista,’ similarly, is still dressed in a patina of femininity, even as resentment bubbles beneath the surface. Pitted against the capitalist behemoth of the beauty industry, CHAI know the best way to fight their enemy is from within.” – Pitchfork
“By the end of the song, dissonant guitar chords have surfaced, the beat is crashing and ricocheting around, and that cloud of voices has turned into a typhoon: a party out of bounds, or a consumer revolt?” – The New York Times, on “Fashionista”
“”CHAI bursts with an energy that is carefree, effervescent, and unmistakably feminine” – She Shreds
“Giddy, frenzied pop” – Bust Magazine, 5/5
Physical Pre-order: https://burgerrecords.11spot.com/chai-punk.html
CHAI Online:
http://chai-band.com/ https://twitter.com/CHAIofficialJPN https://www.instagram.com/chaiofficialjpn/ https://www.facebook.com/CHAIofficialJPN/
Keep your mind open.
[Choose to go to the subscription box and subscribe.]
