Molto Ohm releases “Sponsored #1” from his upcoming album, “FEED.”

Molto Ohm by Brianna DiFelice
 

Matteo Liberatore, an artist and composer who has become a fixture in New York City’s experimental and intermedia art scenes over the last decade, today announces the debut album from his audio-visual electronic music alias Molto Ohm. After introducing the project with live performances at DIY spaces, art venues, and music clubs—often collaborating in duos with artists like Taja Cheek (L’Rain), More Eaze, and Ka Baird—Liberatore is set to release FEED on March 21 via New Focus Recordings.

On the work, Molto Ohm presents his thesis: “FEED aims to capture the fragmentation and alienation of modern life, an exploration of ambition, consumerism, purpose, intimacy, and self-awareness, juxtaposed with a longing for calm, joy, and human connection.” 

Alongside the album announcement, Liberatore is sharing the project’s first-ever released track, “Sponsored #1,”which serves as a captivating entry point into Molto Ohm’s idiosyncratic and concept-driven world. The lead single delves into the commodification of self-care, where the quest for mental well-being is shaped by algorithms and consumer-driven promises of a better you. Beginning as a blissful electronic track overlaid with a voice that sounds dialed in from a meditation or self-help app, the track shifts into uncanny territory, magnified by Liberatore’s video, which splices together footage of faux advertisements for a dentist along with shots of smiling individuals and an unsettling last 20 seconds.

In FEED, Molto Ohm urges us to confront how capitalism’s relentless drive to commodify everything has left many subjugated by the promises of an unattainable life. Advertising, consumer technology, and the culture of self-optimization dangle visions of happiness, peace, and prosperity. Deep down, we know that these promises are often hollow, designed to sustain an economy where alienation and dissatisfaction drive consumption. Yet, the pull remains powerful, leaving many feeling estranged from themselves and their world.

FEED examines the battles between material comfort and bodily alienation; ecstasy and ennui; engagement and weariness by recontextualizing familiar signifiers: heavy dance beats, glitchy effects, connection static, motivational speeches, sales pitches, podcast-like confessions, and (faux) ads. The sonics span EDM and abstraction; snippets of yearning songs flash by, and dissonance interrupts lulls. Commanding synths shimmer and stab, while wavy melodies offset the tension. Wistfulness is ever-present, Liberatore conveying that something is being lost. The music looking to a new paradigm.

As an immigrant that moved to New York from a small village in central Italy, Liberatore experienced the cultural shift of transitioning from a stereotypically quiet and idyllic place to the world capital of art and capitalism. After more than a decade in New York and the absorption in the experimental music world (with albums and countless collaborations with Mark Kelley, Elliott Sharp, Taja Cheek, Gold Dime, Amirtha Kidambi, Ava Mendoza, Brian Chase and many more), Liberatore felt the urge to come to terms with his hybrid existence, reconnect to his lost teenage years overseas, the love of Italian pop music, 90s Eurodance nostalgia, small manual cars, the waveless Adriatic sea, and to make sense of this constant feeling of unrest and race towards an elusive, imagined destination.

Liberatore anchors FEED’s production in a loud, contemporary style that marries hyperpop energy and festival friendliness, complicating it with atonal timbres, environmental sounds, and human voices. The music morphs and shifts. The quiet moments are brief and artificial; soulful warmth flickers; noise bursts through, disrupting the transmission. Maybe we can still push back against the corporate machine and retain a hint of autonomy, imperfection, and organic beauty. The inclusion of a Mark Fisher quote in track nine, “After All (Mark)” is fitting. “After all, what could be more shattering, unassimilable, and incomprehensible, in our hyper stressed, constantly disappointing and overstimulated lives, than the sensation of calm joy.” Like the critic-turned-theorist, Liberatore confronts shattering and incomprehensible dread in our overstimulated lives, where even “calm joy” has been heavily commodified and sold to the willing bidder, leaving no escape for the soul.

Keep your mind open.

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[Thanks to Cody at Terrorbird Media.]

Published by

Nik Havert

I've been a music fan since my parents gave me a record player for Christmas when I was still in grade school. The first record I remember owning was "Sesame Street Disco." I've been a professional writer since 2004, but writing long before that. My first published work was in a middle school literary magazine and was a story about a zoo in which the animals could talk.

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